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LASSO & CRM Integrations

Learn how to integrate your CRM of choice with LASSO.

Updated over 10 months ago

Leverage our flexible integration for unique or complex rules.

LASSO’s integrations are powered by Zapier to give you the flexibility to meet your business needs. With integrations to your CRM of choice, you’ll eliminate the need for duplicate, manual data entry. Whether a deal stage changes in your CRM, or you have a new or updated customer record, your data can be sent to LASSO.

How it Works

  1. Get API key from LASSO.

  2. Create a new Zap in Zapier.

  3. Add a trigger step for your CRM (ex: Customer created in CRM).

  4. Add LASSO action to find the customer in LASSO

  5. If the customer exists, it will be updated, otherwise it will be created.

Common Use Cases

  • Add or Update Customers

  • Add or Update Venues

  • Add or Update Events

Additional Actions

You can create or search for the following items in LASSO:

CREATE

SEARCH

  • Customer Contact

  • Account Event Status

  • Customer

  • Crew

  • Event

  • Event Role

  • Venue

  • Update Event

  • Account Event Status

  • Airport

  • Customer

  • Customer Contacts

  • Crew

  • Event

  • Updated Crew

  • Venue

Learn More

LASSO’s integration are customizable to meet your business needs. Contact your Customer Success Manager to learn more.


Click Here to View or Download the LASSO & CRM Integrations One Pager

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